Our Approach
At Brandz Digital, we strongly believe that every brand has a unique story that can be amplified across the digital space through strategic-driven content that leads to increased brand visibility and conversions.
01
Consumer Insights & Research
Before we set out to start your campaign, we do a comprehensive research on your target audience, behavioral patterns, interests and what makes your audience tick and resonate with your brand.
02
Storytelling Strategy
We strategize and map out your storytelling campaign using customer insights, user journey mapping, competition research, persona development, and content planning. Next, we plan the experience.
03
Content Production
Once we integrate our storytelling strategy into your brand campaigns. We start developing assets for the most relevant consumer channels, which can include eye-catching designs, videos, photography, info-graphics, articles, and multicultural content.
04
Content Distribution
We have built relationships with cross-channel media vendors over the years and continuous testing and optimizations have given us deep insights on the best media platforms to share your story.
05
Audience Engagement
Once we create a buzz with your brand story, we build an engaged community around your campaign.
Campaign Performance & Measurements
We use utm parameters, sentiment analysis, and analytics tools to measure the outcome of every campaign just to set right track and make sure we are achieving your brand goals.